This week we have all the most important issue
Internet entrepreneurs should be answers to a point or
another … “What do I sell?”.

With the implementation of the dot-com bubble, because the controls
have realistic expectations to the fore. First,
a return was prepared for the punishment of the Internet.
Finally, have won the Internet that it deserves
place. Breakthroughs that show the promise of e-commerce
has no smoke and mirrors, four dot-COM recently
the first report quarterly profits. The list of
Internet public money makers include eBay Inc.,
Amazon.com Inc., Yahoo! Inc., Overture Services Inc.
Expedia Inc., FindWhat.com Inc. and E-Trade Group Inc.
Several private dot-GMO, including search engines
Google and Time Deal, say they have the money to.

In 2001, the last full year, though figures are available,
Department of Commerce e-commerce turnover vis-à-vis
total U.S. retail sales, which showed the $ 3.16 billion
retail saw a total of 37.7 billion dollars turnover in the
place online – 1.2 percent of the total. This
E-Commerce years of follow-up is approximately the same. By
third quarter, the last full quarter where numbers are
are available, retail trade were 856 billion dollars compared to $ 11
billion in electronic commerce, a 1.3 percent share.

He made great gains in home and garden, 78 percent
increase the furniture and appliances 75 per cent increase;
toys and online with 61 percent of the increase
2002. There is no doubt that buying online is
grow.

Nielsen /NetRatings shows that more than 35.5 million —
Internet users on virtual trips store pages during the week
on November, 3, 2002 – which is an increase of 20 per cent
of the week to October 20 and some 14 million closer to the same period
2001.

There is a growing trend among Internet users to pay
value content online. There are many reasons for
this. First, only a few websites of large companies
it can afford content value without
compensated. The rest of us can still not as generous. And try to
yet our bills by selling advertising on our
failed web sites, pay the bills. Online advertising and
click-through-sets are down.

Secondly, many people are now more willing to pay
quality services and products, even if it was
previously offered for free. Several sites paid content
already evidence of this trend undeniable. Buyers demanding
values of his time and quality of information or
service and is willing to pay for it.

However, not all products may be sold on the Internet. Some
may products best suited to online distribution than others;
others simply not this new support.
According to a study by Ernst & Young, the most popular
online purchases are computer products (40%), books
(20%), travel (16%), clothing (10%), media (6%)
subscriptions (6%), gifts (5%) and investments (4%).

The company offers paid services have also prospered
huge. The first three categories (business
content/investment and entertainment /lifestyle and
meetings/meeting) accounted for 62% of all paid content
turnover in the first three quarters of 2002. Total
remuneration for content market online in the United States increased to 361.4 dollars
Million for the quarter, a profit of 14 percent over the past
quarter and a profit of 105.3 percent over Q3 2001. An
interesting statistics, which this report is that 85%
of money by U.S. consumers for online content is
top 50 web sites in most categories.

The graph below (top 3 categories of content) is characteristic of
this change.

Regarding the “viscosity” of different categories, business
offices – including financial investment and the highest ranking.
In other words, users tend to spend more time
sailboard by a website compared to other
categories. The study was conducted by Nielsen/NetRatings.
The following table shows the most addicted to the web categories
2002.

Category hour per person (h: min: sec) Award
Business – Finance and Investment 0:21:33 51586
General information 0:15:47 64822
Entertainment 0:14:32 45922

Source: Nielsen/NetRatings

According to the figures above a person falls about 22
minutes financial aid web site on an average.

If you sell a product or service?

The Internet is the first line of communication, entertainment,
the education and research. It is therefore not surprising that
nonperishable, information products – including
computers and software, books, travel, leisure,
magazine subscription – are the most popular online —
presented the products. Of content sites based on membership
advertisers web-based websites on a wide range
subjects every seeds have been via the Internet.

Services such as hotel reservations, air travel and
investments have successfully brought on
Internet.

Single-line services have been driving schools
prosperous. In some U.S. states, the online payment
sites of government services. Citizens of a country can
on a common website for the payment of all bills and other expenses,
as parking tickets on the premises/county courts.

However, all types of services can not only on
Internet. The Internet is less effective if a face to face
sales are needed to conclude an agreement. The Internet can be
provisional lots of information useful in defining the
scene for closure. But the reality of closure
offline – ie, not via the Internet.

Products can also be placed on the market and successfully sells on the
Internet. The nature of products and services that sell best
on the Internet are those who profit from the
convenience of the net. Remember that comfort is the
main reason why consumers homes to the Internet in
the first place. You can shop every hour of every day at any time
website. You can avoid crowded stores, sales irritant
employees, and even avoid pickpockets.

Offbeat or few products and services often attract
sell online and attention sharply. They are, in general, it is not
you try to sell positions man can participate in terms of storage. Thus,
few toothbrushes are sold in the network, the same thing with
daily food and beverage purchases. But the cheese special, rarely
Cigars, Turkish plates, long at the age of wines, including diamonds, you can
and sell on the network.

Most products sold gallery and e-mail, both to sell
in the network. However, people tend to buy only products
THE be delivered at a reasonable price. Higher shipping
Reduce the cost of price competitiveness of products online
fact-off and a quantity of potential buyers. Indeed, a
port is the main factor that discourages man
purchase online more than any other single reason. An
Ernst & Young report shows that 53 percent of the line —
charges the buyer at the
high, compared to only 19 per cent, with
credit cards stolen.

As an online merchant, you have to work benefits
and disadvantages of selling products or
services. However, in the recent past, online services have
known to thrive. However, when you sign for sale
the products you need to think about your product offer, if the
total cost of the product and shipping costs are higher than
what is offered elsewhere.

Take some time to evaluate your products or services. There
is a growing market of potential customers through the Internet,
simply offering products and services are research.