To tell the truth, most blogs are not really optimized for the sale of efficiency. Even more, some blogs are machines selling absolute, but at the same time they are not fully on capital, that, de facto, a not really optimized for sale.

May blogs Web 2.0, but blogger should not forget, some of the good old Internet direct marketing tactics, for which publishers for almost a decade or more.

Here are the 101 absolute basis, you really should not be overlooked …

1. Do not forget to e-mails

Blogger is often the task altogether ignored or e-mail as an instrument for its content to their readers. RSS-evangelist, I believe, in the management of your RSS content on the world, but only in addition to sending e-mail.

While RSS offers many advantages, it has not yet reached the main adoption. Until he does, marketing and Publisher should not also think, work e-mail or the risk to ignore most of its potential readers.

If you always wondered why you should e-mail, you potentials likely to be without wasting. Someone visits your blog, perhaps the content and want to be new content as the interest of the provision, and do not know what RSS is, or even care. If you do not e-mail address and approval at that moment, he may never return to your website, or because they forget or because there are dozens of other sites collect interest until the next day.

2. E-Zine publication is always a MUST

Blog is not a substitute for an E-Zine. If nothing else, to publish a weekly or monthly e-Zine Top-blog in one easy to consume.

Some have simply no time for your blog regularly and others are want a brief summary, to take only the best and most important of your content. Publication of e-mail e-zine is for you, give you the opportunity to communicate with as wide an audience as possible in the long term for your blog.

3. E-mail and RSS subscriptions

Availability of e-mail (e-zine) and RSS subscriptions is important for the success of a blog. But this is not right to you, if you did, your visitors do not see, and if you do not have enough incentive to them to register.

Line, your e-mail e-zine and RSS subscription information at the head of your blog, the lowest instead of somewhere where nobody will see it.

And, secondly, you can use to copy tempting to subscribe to visitors. Explain the benefits of the application, what kind of content they can expect to get, and do not forget to disclaimer about your privacy, reassuring potential subscribers, that you never abuse their personal data.

4. Explain RSS

Most Internet users do not always know what RSS, or how to use them, and therefore also the RSS buttons on your blog mean, but nothing to them.

To resolve this problem, create a presentation page RSS and the link next to the RSS button to subscribe. On this page, explain:

- What is RSS
- How visitors benefit from the use of RSS
- Where can get a free RSS aggregator (recommend you!)
- As you can install it (the step-by-step instructions)
- How can you with your RSS feeds
- Why should they subscribe to your own RSS feeds
–
So, on this page, links to all your RSS feeds.

5. TOP CONTENTS

If you have an update to your blog more often than prices top content increasingly pushed back down and where most of your blog readers will never bother to look.

Blog overcome this problem, using a list of your best posts, clearly displayed and available to all your pages. Under the theme you would like to cover these titles, you can also close as possible to the top of your blog as possible to respond quickly to your attract new visitors start playing the best that you to offer and then with this content transform them into loyal readers and subscribers.

6. The overall objective

The website or your blog is say to your visitors what they expect from reading the blog and respond to their crucial question: “What am I concerned?”

Make sure that your blog exists in securities and therefore the history of invitation enough to keep your reader reading.

7. Make your visitors to your MDA

MDA is the desired action you want your visitors to your site, a subscription to your e-Zine applicant for more information about your services or your product / more information about them.

Your blog is a great help in this area, but only if you’ve done your visitors to this action. Put them on your menu is simply not enough.

The MDA has some experience of your copy directly to each blog post (permanent archives of your blog pages) and also prominent in the left hand or right columns.

If you have several products or services, the promotion of each of them next to posts on the basis of post-themes.

And yes, this is more important than dozens of Google AdSense ads on your blog … If the blog as part of your marketing mix.

8. Different

Blogs are usually not very developed, and most of them see exactly the same. While lighting is one of the positive response, you must invest some effort to ensure your blog stand-out visually. CRAM it not with the design, but make sure all the same, it is unlike any other blog on the market.

9. Use your own domain name

Subdomain.typepad.com with a kind of sub-field could be the easiest choice, but remember that your domain name is permanent online address and part of your brand online.

Therefore, investing a few dollars to get your own domain name to the implementation of your brand, but also because it is easier for your readers to your blog.

10. Remember, your keywords

What keywords you want your content and your blog at the following address in the search engines?

Remember, the implementation of these keywords in the title and body content of your blog. I am not saying that you should write your contributions to thank you for search engines, but at least they mind and use, insofar as is possible without something away from its contents.

11. The interaction with your readers

If you use the blog for business, do not forget business-oriented theme of the interaction of readers.

Above all, ask questions of your readers, that is on your domain, and then react to them about your blog. Client interesting case studies. If you have a review, by post or link. And so on …

12. Blog-specific promotional tactic 101

a] Intensive market your RSS feeds

b] Ping directories and search engines, after you update your blog with a free service as http://www.pingomatic.com

13. Remember, the content

And, of course, none of these no difference, the fact of all, if you do not have quality, and often interesting content.

These 13 points are, of course, that the fundamental things, but enough to help you optimize traffic on the train.